Don't Shop Swap
Fashion & Beauty
One-sentence Pitch
A gamified clothes swapping platform offering a curated collection of preloved, vintage, and designer clothes.
I wanted to take the curated retail experience that trendsetting brands had created in their own pop-up spaces and apply it to a swap. It was from here that Don’t Shop, Swap was born, a clothes swapping initiative in which finding interesting venues, DJs and food partners was a core part of adding value and shaping the perceptions of clothes swapping as a ‘cool’ social activity
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Lydia Hartley
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I began my entrepreneurial journey in November 2019, when I decided to undertake a circular fashion passion project whilst working for Darktrace, a cybersecurity AI company. I had already attended a few clothes swapping events in London and thought the concept was fantastic but required better execution..
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