Wellbeing Fashion & Beauty
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One-sentence Pitch
Functional, high-performing skincare using directly sourced African Superfoods, Active Ingredients & Science.
Africa's natural resources have been a lifeline for some of the world’s poorest people for centuries. Unesco estimates around 16 million African women living in extreme poverty are involved in the labour-intensive task of harvesting indigenous resources such as Moringa, Baobab, Shea, and Cocoa. The process of turning these resources into personal care products, unfortunately, takes place in poverty-stricken societies; historically polygamous, and exploitative of small-scale and very often female collectors and producers. African women harvest 92% of all raw ingredients and carry out the task of transforming these resources into products for export and domestic retail. The health risks associated with traditional methods have been overlooked for decades, with no proper health and safety measures, protocols or contingency plans in place. On top of this, extremely low living standards, poor literacy, and nutritional status' are some of the hardships that workers deal with.
Our goal is to connect 16 million small-scale producers in Africa with the global organic beauty market. Yendy will sell ethical skincare products, produced via an ethical supply chain through close partnerships with suppliers, women's group and NGO's on the ground. The ingredients that go into our products are some of the only dependable sources in helping to increase food security and generate a higher and more secure form of income for our partners. The money generated from shea butter production (alone) pays for food, clothing, child school fees and the like. Therefore, fair trade compensation through a cooperative model equates survival for African women. Instead of throwing donations at the problem of poverty as we have done in the UK for decades, it's important to me that Yendy effectively and creatively equips women with dignified income-generating opportunities that have both sustainable and generational impact; ultimately helping women to help themselves.
Julian has spent 7 years in commercial and operational roles at early stage startups including Monzo, Chip, and BridgeU. As a UK-born Ghanaian, revolutionising the supply for small scale farmers in Sub-Saharan Africa has been a passion of his for many years. Pre-seed investors in Yendy so far have held senior roles at HSBC, Morgan Stanley, Goldman Sachs, Credit Agricole, and UBS. Advisors include Creative Directors from Dove and Unilever.
Originally The Good Butter Company, Yendy has sold 1000s of products at street festivals, pop-ups, and online via e-commerce in order to prove the demand for African Superfood skincare with a clean supply chain. With over 6000 social media followers we're primed for our relaunch this summer!
Looking For
Warm introductions to social impact angel investors.
Yendy on the web
Yendy is the trading name of YENDY GROUP LTD incorporated and registered in England & Wales with company number 11115094 whose registered office is at The Hub, Archno 28, Unionyard, Union Street, London, United Kingdom, SE1 0LR.
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Julian Boaitey
Founder & CEO
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I’ve spent the last 7 years working in commercial growth and operational roles for credible and fast-growing VC backed technology startups including BridgeU [Seedcamp, Octopus Ventures, BGF]; Monzo & Chip Financial. With a growing interest in social impact, direct-to-consumer retail, and Africa; I'm now on a mission to build on pre-existing skills and experience with a goal of bridging the gap between profit and purpose by using technology and business as a force for social good.
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The Tribe is the trading name of FOUNDER TRIBE LTD incorporated and registered in England & Wales with company number 12743199 whose registered office is at Kemp House, 152 - 160 City Road, London, EC1V 2NX, United Kingdom.