Your wardrobe, digitised. Invest in what you already own for a sustainable fashion future.
We have too many clothes and no idea how to style them - which leads to this vicious cycle of overconsumption and underutilisation. We now buy twice as many clothes as we did in 2000 and use our clothes 40% less because we can't see what we own and purchasing is not tailored to specific user needs.
We exist to radically shift our relationship to clothes (for ourselves and mama nature). We’re starting with bringing the wardrobes they live in into the 21st century.
Our solution helps users rediscover items in their wardrobes and suggests useful outfit combinations for the right occasions by harnessing the power of ML. We also offer curated, sustainable product recommendations that fill wardrobe gaps.
- Founder & CEO - Bianca
- COO (part-time)
- Social Media & Communications Intern
- Strategy Intern
- Operations Intern
- General Intern
Already completed two accelerator programmes (Impact Hub & Startup Bootcamp). Built MVP in August. Currently gathering user data with initial product.
Warm introductions to investors.
Whering on the web
Whering is the trading name of WHERING LTD incorporated and registered in England & Wales with company number 12660509 whose registered office is at Flat 24 11 Canalside Square, London, England, N1 7FN.
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Founder & CEO
Founder of Whering, a FashTech company that tackles the underutilisation of clothes, enabling women to meaningfully connect with their wardrobes. The app is a mobile destination for all things wardrobe and a platform to empower conscious consumers to utilise their spending power for the future and make the most out of what they already own. Bianca spent the start of her career in Banking, at Goldman Sachs, but is also a grassroots changemaker and sustainability advocate by nature, as the London Chapter President of UNITE2030. She holds a first-class BA in History and Politics from the University of London and an MSc (Merit) from Imperial College in Business Management.
She speaks 6 languages, was part of the Startupbootcamp Accelerator, ImpactHub Circular Economy 20’ cohort member and the Most Disruptive Tech Award winner @UNLEASH 19’.
Meet the Team
Terms & Conditions
The Tribe is the trading name of FOUNDER TRIBE LTD incorporated and registered in England & Wales with company number 12743199 whose registered office is at Kemp House, 152 - 160 City Road, London, EC1V 2NX, United Kingdom.