Matryoshka
Tags
Food & Drink
Pitch Deck
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Industry/Sector
Food
Stage
3. Testing MVP
One-sentence Pitch
Developing innovative technological processes in the food and beverage industry.
Problem
Consumers are always looking for new and interesting experiences and opportunities to try new food products.
Solution
We're disrupting the traditional ice cream and wine industries with an innovative new product that utilises a trade secret technological process to combine wine and ice cream together.
Team
Our core team is made of Sofija Daceva as Founder and CEO, with strengths in product development, finance and project management, Frosina as Food and Beverage Specialist with strengths in food tech and Lidya as Operations Manager. Moreover, our board of non-executive directors include Colin Webb - with experience as non exec. director in Unilever, Dirk Schafer and we're backed by Business Ready Programme, Warwick Enterprise and X-Factor Accelerator.
Traction
In the previous three years, we have managed to win three awards, two grants and obtain our first round of investment (during the COVID19 pandemic). Our company has been supported by numerous reputable organisations including The World Bank and The Embassy of Switzerland, because they see the degree of innovation that WICE can bring in both wine and ice-cream industry. Our company is also member of The Business Ready Programme supported by Warwick Science Park and is moreover supported by The University of Warwick. Although we are currently in pre-commercialization phase and haven't launched, we are in negotiation with serious brands including M&S and Diageo. We have also delivered more than 1,500 samples during our process of product development as well as did concept test by using neuromarketing software, that helped us to develop the packaging design, logo and flavors based on customers' preferences.
Looking For
Sales connections, feedback, advice, investors (second round)
Matryoshka on the web
Matryoshka is the trading name of MATRYOSHKA LIMITED (UK) - (Parent Company = Matryoshka LLC (MK) = Матриошка ДОО Скопје) incorporated and registered in England & Wales with company number 13123968 whose registered office is at Innovation Centre, Gallows Hill, Warwick, England, CV34 6UW.
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Sofija Daceva
Founder & CEO
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I am a proactive and passionate individual who seeks to add value to any environment I am part of by using my skills and expertise to make positive change on a daily basis. Due to my international study experience in London, United Kingdom, and my work experience in the past years in different countries I have obtained valuable insights and have been part of different cultures and businesses, which blessed me with having an international mindset and team spirit.
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